Why are the
air tickets so lowly priced during the lean season? Well, the answer is
obvious-due to the lesser demand during this season. This is the usual practice
for all the airlines around the globe. They will offer you unimaginably low
prices during the lean season travel and will push these up during the
high-demand season. Travelers, whose itineraries are not bound by seasons, make
use of this fact and travel during these periods in order to make most of the
savings.
Load
factors, or the percentage of seats filled by the carriers, are important indicators
of this demand. During the lean season, one can expect to see the reduced load
factors for airlines. In order to generate greater occupancy of their planes,
the airline companies resort to heavy discounting- even to the extent of being
irrational. What is the reason for this heavy discounting?
Price of
air tickets is composed of two factors: fixed and variable costs. The fixed
part is something which the airline has to pay due to its committed scheduled
flights, irrespective of whether it is flying full or not. This is generally
composed of the government taxes and fuel charges. The variable components are,
on the other hand, dependent on a number of factors such as passengers being
carried, distance flown, etc. By resorting to heavy discounting the airlines
try to recover at least the fixed costs of the price of tickets.
If, during
the lean season, you find that the airline is reporting better load time than
its competitors, then the first thing to analyze is whether the carrier has
resorted to heavy discounting or not? There are good chances that passengers
have turned to it for the price factor. In fact, this practice initiates price-war
among carriers, all for the benefit of passengers. Only those carriers that
have a strong customer loyalty might be able to maintain respectable load
factors, though even those might see somewhat decline due to lower prices being
offered by competitors.